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Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
June 15, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, June 15). Y qualitative market research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research-